Bank of America has announced it is offering credit to illegal aliens.  Now, I'm new to this debate and don't claim by any means to be an expert.  There is a debate within a blog I recently read that talks all about it.  My inital opinion is that I don't like what BoA is doing, and being a BoA account holder for over 10 years I'm seriously considering moving my accounts... after more research of course.

What I do think is interesting about this is the lack of pro-active PR by BoA.  There is a firestorm of blog activity about this 'pilot program' and public opinion is free-falling with no word from BoA.  Try looking for a press release on the BoA Web site.  I looked and couldn't find anything.  If anyone has a lead on where I could find such a release I'd love to see it.

So, BoA is offering credit to "aliens" but seems to be "alientating" its customer base.  Shouldn't I be receiving some sort of statement from BoA in the mail concerning their positioning on the issue?  Do they value this new opportunity more than they value me as a customer?  Where's the love?  I'm definitely not feeling it and I've emailed BoA customer service to let them know just that.

Maybe this type of program would fly in Mexico proper.  I don't know if BoA does business there, but it seems like the right place for this kind of program.  But to offer this here in the US when illegal immigration is such a hot topic is not a very wise customer service-based decision.

George W. Daye, III
Founder and President
BarServ Mystery Shopping Services
Category: general -- posted at: 1:47 PM
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About George Daye

George is founder and president of BarServ, a mystery shopping and customer service improvement firm based in Dallas-Fort Worth, Texas. George provides insightful commentary on customer service issues and shares winning strategies that convert customers to loyal, raving fans.

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