Sat, 17 March 2007  Many readers of the BarServ blog are in the service industry, more specifically restaurants and bars. BarServ encourages its partners to send managers to every table for a customer "touch". I'm curious to know what you all think of retailers using this same type of method. Wouldn't it be interesting to be approached by a manager at Best Buy during your time there... not to sell you something but just to ask how you like the Best Buy experience, to find if there is anything you would need. It seems like this would assist with customer retention and brand reinforcement. I have been approached by Target employees while browsing merchandise. They asked if I'd like to sign up for a Target credit card to save an additional 20% on my purchases for the day. I must admit, this was a big turn off and I did not like being 'stalked' while looking for mens' dress shirts. But if a manager had approached me and asked, "So, how do you like my store?" it would have been different. Ownership of the experience by the management is a big plus to me. Category: general -- posted at: 6:05 PM Comments[1] |
